Education Savings Marketing (Market Products)
TIAA
The Education Savings Marketing (Market Products) role at TIAA leads, creates, and develops integrated strategic marketing plans to retain and grow state 529 programs while optimizing contractual marketing spend. Day-to-day, the person owns strategic marketing planning and execution for each state client, leads multi-channel campaign development, conducts market research, manages agency projects, and oversees the state contractual marketing budget with frequent client communication of results an