Marketing Analytics Lead
UpGuard
Analytics team at UpGuard, the Cyber Risk Posture Management platform’s data backbone, builds actionable insights from multi‑source marketing data to drive channel ROI and pipeline growth. The Marketing Analytics Lead partners with Demand Generation, Partner, Field, Product, and Brand teams to design attribution frameworks, develop dbt models, and create self‑service dashboards that translate marketing spend into ARR and payback metrics.