AVP, Specialty & Wellness Marketing, Focus Markets
Synchrony Financial
Specialty & Wellness Marketing team at Synchrony Financial drives growth across focus markets by developing multi-channel B2B and B2B2C campaigns, partner activation plans, and lifecycle communications. The AVP leads client‑level marketing strategy, creates quarterly plans, executes account‑based outreach, builds toolkits and email journeys, and measures outcomes against KPIs while coordinating with sales, product, analytics and agency partners.